Mission statements and intellectual property
At one time Coca-Cola’s corporate mission statement was to “maximize the value of its brand” or words to that effect. If anyone has the exact wording I’d appreciate hearing from them.
Recollecting this led me to wonder how other organizations have incorporated intellectual property into their corporate mission statements. Please let me know of any you have come across, or what you would say in yours.
We would love to hear from you.
David
